An investigation into digital marketing practices has revealed that brands are quietly deploying artificial intelligence to generate fake influencers for social media promotion. This tactic involves the use of synthetic media—created by generative AI tools—to simulate genuine customer experiences and product endorsements.
Demanding Disclosure
The findings highlight a growing trend where companies utilize AI-generated content that closely mimics real-life interactions. However, these posts often lack obvious disclaimers indicating that the individuals featured are digital fabrications rather than authentic human consumers.
As the technology behind these virtual avatars becomes more sophisticated, the blurring line between real and synthetic content has prompted urgent calls for greater transparency. Advocates argue that consumers have a right to know when they are engaging with computer-generated personalities rather than real people.
Source: The Guardian